Acquiring information from website visitors can help with the formation of business lists, one marketing figure has suggested.
Chris Naylor, the managing director of north-east email marketing consultancy Red Echo, believes that web addresses should act as a landing base for customers, allowing businesses to collate information on potential targets.
Firms not conducting this practice, Mr Naylor warned, are failing to take full advantage of their internet base.
“Interacting with your website visitors isn’t necessarily about getting a sale on the day that they visit, it’s about building an ongoing relationship,” he explained.
“As a minimum, business owners should be collecting the name, address and mobile phone number of every visitor to build a database containing a wealth of information.”
Online entrepreneur Naylor recommends email marketing as an inexpensive recession-busting tactic which is comparatively low in cost compared to traditional direct marketing strategies.