Email deliverability is the key component when working on top marketing results, according to one industry specialist.
Barry Abel, vice president of field operations at Message Systems, said that while ISPs work hard to block spam mail they often end up blocking legitimate messages too, reports DMNews.
The key for marketers is to maximise deliverability for email campaigns through a number of steps.
In order to maximise performance, marketers must decrease latency to zero and thus select a bandwidth that allows fast email delivery.
Virtual IP support is key as well and this can be achieved by choosing a solution that allows the user to segment traffic.
Finally, real-time reporting and analytics gives marketers the immediate insight into the individual email deliverability that they require.
Mr Abel concluded: “Deliverability is vital to your e-mail campaign’s overall success. By implementing these policies, you can dramatically improve the success of your marketing initiatives.”