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A Guide To Personalising Your B2B Email Marketing Campaigns

Business email is big business. Regardless of the industry in which you operate, the people you want to connect with likely have overflowing inboxes. Furthermore, the majority of those emails probably pose little interest: they fail to engage or remain unopened completely. There is plenty of advice out there on how to send effective business

A Guide To Personalising Your B2B Email Marketing Campaigns

Business email is big business. Regardless of the industry in which you operate, the people you want to connect with likely have overflowing inboxes. Furthermore, the majority of those emails probably pose little interest: they fail to engage or remain unopened completely. There is plenty of advice out there on how to send effective business

Why personas are vital for B2B marketing success

Ever feel like your marketing efforts are a bit scattergun or you’re just throwing money at as many potential customers as possible? While that can have some positive results, you’ll see a much better return on your marketing investment when you sell to the people who actually need your product or service. And that’s where

TPS and CTPS: how do they affect your B2B telemarketing campaigns?

When it comes to your B2B telemarketing campaigns, TPS and CTPS are two terms that you need to be familiar with. The Telephone Preference Service and Corporate Telephone Preference Service are opt-out registers for both consumers and businesses that do not want to be targeted over the phone by marketers. It can be disheartening to

Why b2b direct mail is still a powerful marketing tool

What’s the point of using postal mail in a digitalised, globalised world? This is a pertinent question for B2B marketers. But, in fact, the answer is quite a lot. Despite the dominance of email – in 2015, there were over 205 billion business emails sent and received every day across the world (The Radicati Group)

5 tips for sending effective business emails

In 2013, there were over 100 billion business emails sent and received every day across the world. By the end of 2017, this figure is expected to have risen to over 132 billion (The Radicati Group). Within the business sphere, email is the predominant form of communication – and that makes it a highly valuable