News, views, trends and tips from our team of data experts

How Good Data Hygiene Helps to Keep Sales Leads Engaged

Good data hygiene is essential in maximising returns from marketing campaigns. Using cleansed and verified data is one of the best ways to avoid the pitfalls of sending email messages out to the wrong individuals. Dirty data can damage your business in more than one way. In order to avoid damaging your reputation by using

How to Find CEO Email Addresses the Right Way

How to Find CEO Email Addresses the Right Way  You can have the best product in the world and still struggle to make a sale if your message doesn’t reach the right people, which is why in this blog we tell you the right way to find CEO email addresses.  Perhaps you have the perfect

Creating emails that convert

Welcome to the third and final instalment of the email marketing mini-series. In part one we covered Top Tips for Email Marketing, in part two we looked at 5 Steps to Email Marketing Success, and finally, we’re now going to reveal how to create emails that convert. Email marketing is one of the original digital

5 steps to email marketing success

Welcome to part 2 of our email marketing mini-series. While the basic steps in our ‘covering the basics’ blog will help to get your shot on target, there’s still more work to be done if you actually want to score with email marketing. Email marketing requires a multi-layered marketing strategy which needs to be carefully

Email Marketing Basics – Our Top Tips

Welcome to part 1 of our mini-series on email marketing. In this 3-part series, we’ll take you from email basics right through to email expert. Let’s get started… Year on year research proves that email marketing is still a successful way to communicate with clients and prospects, and even more so since the Covid-19 pandemic.