The Power of Demand Generation: How to Generate More Leads and Revenue In the past 20 or 30 years, businesses have discovered the power of demand generation. As a business activity, it’s nothing new. But as a recognised and considered marketing strategy, it’s changing the corporate world – for the better. In this blog, we’ll
How to Find CEO Email Addresses the Right Way You can have the best product in the world and still struggle to make a sale if your message doesn’t reach the right people, which is why in this blog we tell you the right way to find CEO email addresses. Perhaps you have the perfect
Does the thought of making a cold call give you the chills? You’re not alone! Cold calling can be one of the most daunting tasks in the world of sales, but it doesn’t have to be. With the right approach and a little bit of preparation, cold calling can be an effective way to generate
Can’t see the wood for the trees? That’s a common idiom referring to a person who is so concerned with the details of a problem that they forget to step back and see the bigger picture. In our line of work it could become something like this: “can’t see the figures for the data”. In
in this blog we look at myths around using third-party B2B data. Have a read and let us know what you think.
Welcome to the third and final instalment of the email marketing mini-series. In part one we covered Top Tips for Email Marketing, in part two we looked at 5 Steps to Email Marketing Success, and finally, we’re now going to reveal how to create emails that convert. Email marketing is one of the original digital
Welcome to part 2 of our email marketing mini-series. While the basic steps in our ‘covering the basics’ blog will help to get your shot on target, there’s still more work to be done if you actually want to score with email marketing. Email marketing requires a multi-layered marketing strategy which needs to be carefully
Welcome to part 1 of our mini-series on email marketing. In this 3-part series, we’ll take you from email basics right through to email expert. Let’s get started… Year on year research proves that email marketing is still a successful way to communicate with clients and prospects, and even more so since the Covid-19 pandemic.
Good data hygiene is essential in maximising returns from marketing campaigns. Using cleansed and verified data is one of the best ways to avoid the pitfalls of sending email messages out to the wrong individuals. Dirty data can damage your business in more than one way. In order to avoid damaging your reputation by using